Just like every other aspect of technology, web design trends change. Along with changing trends, there are other factors that should persuade you to invest in a website change. In today’s world of online shopping and turning to the internet for answers, it’s important that your website is up-to-date and ready to go against any competitors. Saving money and time to make this change will benefit your website in the long-run. For your benefit, I’ve mapped out the various areas that indicate it’s time for a change!
Not getting the results you want or need is a major reason. For example, if the desired result of your website is to raise awareness about a specific issue but your design is causing the content to load too slow, the design needs to be made more user-friendly. A long loading period will increase your bounce rate, therefore making the content less effective.
Other user friendly practices include creating filters and easy navigation, offering helpful and appealing images, and if there’s a checkout option, making the process a smooth one is key for ecommerce websites.
Another common issue is the complete opposite. While the loading time is fast, you could have too much content. Too much content has a way of hiding the most important facts and visitors can lose interest quickly. You would rather pull them in with the most relevant and informative content than overwhelm them with content that doesn’t benefit them or your goal.
If your branding or purpose has changed, so should your website. Many are looking at the website first before going further with a company or organization, and if your website doesn’t embody your values, you can miss out on potential customers or followers.
Even the smallest change can have an impact. An example is the website huemor.rocks. One of Huemor’s recent changes was its URL. Just by changing their domain to a top-level-domain helped to strengthen their brand. Even if there isn’t a major issue, there’s always room for some improvement or a beneficial change!
For search engine optimization purposes, keeping your website fresh and unique is always best practice. If you notice a change in your rankings, look into what factors are contributing to that. Whether it’s design, content or another SEO issue, it needs to be addressed.
Keywords, links, title tags, and meta descriptions also play a role. Utilize an SEO tool like Moz to see if your problem is stemming from there.
Let these areas be your deciding factor when considering making some changes to your website. Take the time to get into users’ shoes, learn what it is they’re looking for, and take note if your website is accomplishing that or not.
Since I already made a reference to Huemor, follow them on Dribbble for some inspiration before your redesign!